2/28 – Small Business Workshop: Crafting Your Brand Story

smallbusinessThere is much more to a brand than a logo and in this workshop, we show you the basics of formulating your brand story, tricks-of-the-trade and a few insider tactics to make a stunning design on your own or until you can hire the professionals!

Learn how to find your brand’s voice then use free and low-cost tools to create branding elements for consistency and quality representation of your brand.

PLEASE RESERVE YOUR SPOT ONLINE TO ATTEND – First come, first served. Walk-ins are welcome but priority will be given to registered participants.

SCHEDULE: February 28, 2017
Networking 5:30-6:30 PM
Workshop 6:30 PM – 7:30 PM
Q&A / Discussion 7:30 – 8:30PM

Why attend?
— Learn the steps to focus your brand and how to bring it to life.
— Pick up useful tips and tricks on how to use FREE and low-cost tools to create graphics and content for your marketing efforts.
— We will also touch upon best use of different marketing channels for your business.
— Learn how to customize graphics for social media campaigns.

This workshop will also include:
— In-Person Networking
— Intimate Class Size
— Discounts on Other Workshops
— Q&A at the end of class, so have your questions ready!
— Light refreshments provided

Who should attend?
Those that have a working business or starting one. This is more for beginners but there are useful tips for those that have been using social media as the technology is ever-changing.

Cost:
$15 cash at door

RESERVE YOUR SPOT TODAY!!!

WHAT IS THE BOTT SHOPPE?
The Bott Shoppe is a graphic designer-owned and operated art gallery and gift store in Mamaroneck, NY founded in 2015.
To learn more go to Bottandco.com/bottshoppe

ABOUT LAURA SARAVIA BOTT
With almost 20 years of professional experience, Laura Saravia Bott has worked for the likes of Madison Square Garden, Time Warner, and many global brands.

After leaving the corporate life about 2 years ago started her own boutique graphic design and marketing studio in Bushwick, Brooklyn. Bott &Co.’s client list ranges from well-known commercial brands (Ray Ban, Mikimoto and Michael Kors), advertising agencies (Publicis, McCann and Ogilvy), media giants (BBC Worldwide, Tidal, Time Inc. and CBS), PR firms (Devries and Ruder Finn) to the tiniest startups and personal event services like weddings, baby showers and bar mitzvahs.

Now, with a growing graphic design business, she found a great space near the Mamaroneck Metro-North train station to add a storefront component to diversify her company’s offerings.

Sponsored by CityBurb Magazine

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